Say it with flowers! The floristennetzwerk.de domain name was registered by German florist, Alexander Kleerebezem on April 18, 2012, bringing the number of domain names registered with DENIC to an incredible fifteen million.
DENIC is the registry for domains in Germany, which took over management of the .DE domain in 1997. The .DE domain was added to the IANA database in 1986, and prior to DENIC, was managed by the University of Dortmund.
A company doing business abroad would do well to adopt an international domain name extension, it increases ones audience and helps reduce possible cultural barriers while appearing less ‘foreign’ to the German audience.
Mighty oaks from little acorns grow
Eleven years after its formation the number of .DE domain names registered had already reached one hundred thousand, and by 1999, a staggering one million. 2004 saw the introduction of internationalized domain names allowing the inclusion of German characters such as umlauts Ä/ä, Ö/ö, Ü/ü and the Eszett ß (sharp S). In 2009, DENIC approved the use of single and two-letter names, and number only domain names.
Approximately 50,000 domain names are registered every month, registrants ranging from individuals, medium sized companies, to international organisations. .DE is currently the most popular ccTLD (in terms of registration) in the world, and ranks second as a TLD after .COM.
The .DE domain utilizes the first two letters of the German name for Germany, Deutschland. East Germany originally had a separate ccTLD, .DD, but it remained unassigned and was subsequently withdrawn in 1990.
Leading the field
The Federal Republic of Germany’s population is currently 81.8 million; it is a major political power and a technological leader in numerous fields. It was a founding member of the European Community in 1957 (becoming the EU in 1993), and is part of the Schengen Area which aims to eliminate border controls with other Schengen members whilst strengthening border controls with non-member states. It is heavily involved with the United Nations, NATO, the G8, G20 and the Council of Europe.
With the largest economy in the European Union, it has the world’s fourth largest by nominal gross domestic product (GDP) and the fifth by purchasing power parity (PPP). From 2003 to 2008 it was the world’s largest exporter, dropping to second place in 2009; most of its exports are in engineering, machinery, cars, chemical goods and metal, it is currently the principal producer of wind turbines and solar power technology.
Global brand names to be proud of, from Beethoven to Schumacher
German engineers including Gottlieb Daimler, Rudolf Diesel, Karl Benz, have all played their part in producing some of the world’s most well respected and recognized cars, such as Mercedes-Benz, BMW, Volkswagen, Audi and Porsche. And while all these cars ‘make beautiful music’; Beethoven, Bach, Wagner, Brahms and Mozart, also contributed to our listening pleasure.
Finally, passing the chequered flag, we should remember Michael Schumacher and his brother Ralf, Sebastian Vettel, and recent Formula One race winner, Nico Rosberg.
Driving the point home
Approximately every sixth person in Germany has a .DE extension domain name, with no limits on the number of names registered by individuals and companies. Interest in this domain grows every year, don’t get left behind!