The new gTLD casino


The Internet is about to change radically with the introduction of over 1000 new domain extensions. While it is probably good news for customers, and will create more choice and increased competition in the domain market. It is undeniably good news for domain registries and internet super-brands, giving them a one-off opportunity to capture the next .COM.

To give an idea of just how lucrative it could be, consider this: a certain popular domain extension has around 100 million domain names in existence, and for each one the registry collects around $8 per year. Multiply this up and the registry is collecting a whopping $800m each year.

Understandably, this kind of money has created intense competition, as the Internet’s big guns compete to capture the best new extensions. Applying to administer a new domain extension is a big investment and a big gamble, with each application costing $185,000 in ICANN fees alone.


The big gamble

View the chart below for a summary of the biggest plays for new gTLDs from the industries biggest players. You can also download a high quality vector version of the new gTLD infographic in PDF format.


New gTLD applications Infographic by EuroDNS


For all the latest news, please visit our ngTLD page or check out our new gTLD FAQs.


  • Paul Schroeder

    I don’t agree that those new domain extensions are good news for customers. It is hard to find the tree in a forest. Neither is it good for corporations who have to spend huge amounts of money to protect their brand.

    The winners are undeniably the registrars and of course the ICANN itself … $185,000 is a lot of money for a nonprofit organization, isn’t it?

    • Tom

      Yep you might have a point Paul, but maybe in time it will shake up the existing domain registries and introduce a bit of competition. But even if there will be many registries competing for your business, there will still only be one ICANN.

      • Paul Schroeder

        Hi Tom, thanks for explaining your thought. My worry is that this TLD craze only leads to confusion for consumers and cost for corporations.

        Let’s say you are a German entertainment tv channel called Whatnot. Some time ago, you could safely enter whatnot.DE in the address bar and be sure to find it. Soon, you need to consider .TV, .ENTERTAINMENT, .CHANNEL, .CO, you name them. What’s worse: any competitor or investor can register those domains, so as a corporation you are forced to reserve those as fast as you can in order to protect your brand.

        Also, I find it worrying that the one and only ICANN is allowed to decide on new top level domains, furthermore why is the USA is an exception to the country based domain rule?